Listen to part of a talk in a sociology class.
Now let's talk about a particular cultural process: diffusion. Since the beginning of human history, diverse cultures have taken advantage of one another's innovations when they've come into contact. Diffusion is the process whereby something cultural…like a custom, a type of food or an invention is spread from one group to another, or from one society to another. One group adopts a cultural item, or, more selectively, just part of a cultural item of another group, you see?Now diffusion can occur through a variety of ways: military conquest or tourism or even something like the influence of satellite TV shows around the world. For example take something like reading a modern newspaper here in the US. Have you ever thought about where the letters, the characters on the page you're reading, where they came from? They were borrowed from another culture many centuries ago. Then, the printing of the words, well, that process was invented in Germany, and finally, the paper itself, the paper was invented in China. These innovations from all over the world were shared across cultures over time, and so today we have newspapers in the US. So the process of diffusion might take place over long distances and over long periods of time.Now I’m not saying that diffusion happens easily, as I mentioned, sometimes it’s selective. For instance, many people in the US have accepted the practice of acupuncture. The Chinese practice of using needles to cure disease or relieve pain. So, lots of people in the US have realized that acupuncture is effective, but few of them fully understand or have committed themselves to the philosophy behind acupuncture. Cultures tend to resist ideas that seem to foreign, too different from their own beliefs and values. But the ideas which aren’t perceived as too different, are often incorporated, absorbed, diffused into their culture, so the practice of acupuncture has been absorbed into US culture, but not the philosophies of Chinese medicine.
Using points and examples from the talk explain the concept of diffusion.
Diffusion is a cultural process through which a cultural feature, like a custom or an innovation is spread from one group or society to another when the two cultures come into contact. This process can take place over long distances and over long periods of time. A good example of this is reading modern newspaper in the U. S. The characters in the paper were borrowed from another culture hundreds of years ago; the printing was invented in Germany; then the paper itself was invented in China. However, the process of diffusion does not happen easily; it's selective. For example, the practice of Chinese acupuncture has been accepted by many people in the U. S. as an effective way of relieving pain and curing disease. But the philosophy behind it was hardly understood and accepted because the idea was too foreign, and people tend to resist the ideas that are too different from their own values and beliefs. (155 words)
