Brand Revival
Sometimes consumers begin to feel nostalgic about certain products from long ago. People become attracted to the products' old-fashioned or retro features. In a strategy called brand revival, companies decide to revive and market products that were discontinued years earlier. Brand revival usually involves redesigning products, with a combination of the old features that made them popular, and updated features that are more relevant and meet the standards of consumers today.
听力材料：
So, here's an example of how this actually worked in the United States and Europe. Now you are a little too young to remember this brand. But many years ago, a car company became really popular because of these very small cars, these vehicles were cute and really sporty. In fact, lots of people drove them. After a number of years, however car style changed and cars became larger. Eventually, the company stopped making the small cars.
Well about ten years ago, the company decided to produce this type of car again. The company thought that the sporty look and itssmall size would be attractive to lots of people today, especially people living in cities. See this car drives through crowded city streets, easily and can be parked in pretty tight spaces. But the little cars from the past also used a lot of gasoline. Nowadays most consumers prefer cars with engines that are fuel efficient, right? So the company recognized this trend and redesigned the cars to have more efficient engines. The cars have the same cute sporty look, but this version uses less fuel. And in fact, they’ve become really popular with today’s model selling quite well.
Question：
Explain brand revival and how the example from the professor’s lectureillustrates it.
